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Scholastic Entertainment (SE), a leader in kids’ entertainment and marketing, and Charles Flora Consumer Products, LLC, a leading manufacturer and distributor of licensed and branded health and beauty products, have announced that they will introduce a line of Lavoris Kids oral care products featuring everyone’s favorite “big red dog” -- Clifford™.

In CVS exclusively, the new line features flavored dental rinse, toothpaste and gel, all with Scholastic Entertainment’s most notable canine brightening the package. The Clifford The Big Red Dog oral care line will be available nationwide in Spring 2005.


Clifford The Big Red Dog™
Liquid Gel Toothpaste

Available in Bubble Gum
Size: 4.6 OZ



Clifford The Big Red Dog™
FluorideToothpaste

Available in Bubble Gum
Size: 4.2 OZ



Clifford The Big Red Dog™
Dental Rinse

Available in Bubble Gum
Size: 16 OZ


Clifford, Clifford The Big Red Dog and logos are trademarks of Norman Bridwell. All rights reserved.
© 2004 Charles Flora Consumer Products, LLC. All rights reserved.