||FOR DISTRIBUTION December 1, 2004
SCHOLASTIC ENTERTAINMENT PARTNERS WITH
CHARLES FLORA CONSUMER PRODUCTS, LLC TO INTRODUCE LAVORIS KIDS ORAL CARE LINE FEATURING.
CLIFFORD THE BIG RED DOG
Clifford Branded Line of Childrens Dental Rinse, Toothpaste and Gel to Hit CVS This Month with National Roll-Out in Spring 2005
NEW YORK - Scholastic Entertainment (SE), a leader in kids entertainment and marketing, and Charles Flora Consumer Products, LLC, a leading manufacturer and distributor of licensed and branded health and beauty products, have announced that they will introduce a line of Lavoris Kids oral care products featuring everyones favorite big red dog -- Clifford. In CVS exclusively starting this month, the new line will feature flavored dental rinse, toothpaste and gel, all with Scholastic Entertainments most notable canine brightening the package. The Clifford The Big Red Dog oral care line will be available nationwide in Spring 2005.
Clifford is a brand children love and parents trust, making him the perfect choice for a product as important as oral care, said Peter Van Raalte, Vice President, Consumer Products, Scholastic Entertainment. Were very excited to roll-out this line at retail and provide children with a fun product theyll love to use and that will help keep their teeth and gums healthy and strong.
Bruce M. Friedman, CEO of Charles Flora, added, As a parent, I understand the inherent value in Clifford. I know that children love The Big Red Dog and that parents trust the Scholastic name. We are excited to join the 100-year-old brand Lavoris (The Big Red Mouthwash) with Clifford to create Lavoris Kids oral care. Our formulations are recommended by dentists and help prevent cavities. They taste great and employ creative packaging that will encourage children to exercise great oral hygiene.
About Clifford The Big Red Dog
Clifford The Big Red Dog is a boneafide childrens literary classic. First published by Norman Bridwell in 1963, there are now more than 110 million Clifford books in print. In fall 2000, everyones favorite BIG red dog made his TV debut on PBS KIDS and the animated series rapidly became one of todays biggest hits. The top-rated show has received numerous accolades, most notably multiple Daytime Emmy Award nominations and the Humanitas Prize in the childrens animation category for a groundbreaking episode about disabilities. In 2004, Clifford jumped to the big screen in his first theatrical release, Cliffords Really Big Movie. The Clifford LIVE! tour debuted this year along with a traveling museum exhibit, Adventures with Clifford The Big Red Dog, which kicked off at the Minnesota Childrens Museum and is slated to tour to other museums, starting with the Chicago Childrens Museum in September. Cliffords two websites (scholastic.com and pbskids.org) combined receive more than 18 million page views monthly.
About Scholastic Entertainment
Scholastic Entertainment (SE) is the entertainment and media division of Scholastic Inc., the global children's publishing and media company. A proven leader in the children's entertainment landscape, SE ranks as one of the foremost producers of quality, family-oriented television programming, feature films, videos, interactive products, and web sites, and an award-winning licensor and marketer of children's properties worldwide. In addition to Clifford The Big Red Dog (PBS KIDS), SE's production credits include such popular television series as the spin-off of this hit TV series, Cliffords Puppy Days (PBS KIDS); the new animated sitcom Maya & Miguel (PBS KIDS GO!); the Emmy award-winning series I SPY (HBO Family) and The Magic School Bus® (TLC); as well as Dear America, The Royal Diaries, Animorphs® and Goosebumps®. In the feature film arena, SE has produced the critically-acclaimed movies Cliffords Really Big Movie, The Baby-sitters Club, The Indian in the Cupboard, Tuck Everlasting and The Mighty and is currently adapting the best-selling Philip Pullman trilogy, His Dark Materials, for the big screen with New Line Cinema. Additionally, SE serves as the exclusive licensing, merchandising and promotional representative for such prominent franchises as Schoolhouse Rock and Home Movies. The company also develops and markets a line of branded toys PLAY! Scholastic ® - with Toys 'R' Us which won the 2002 LIMA award for best brand/corporate license and this year introduced a line of school supplies distributed by Mead. In 2003, Clifford The Big Red Dog was recognized as LIMAs Best Character License of the Year. For more information, visit Scholastic's Webby award-winning web site at scholastic.com.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com
About Charles Flora Consumer Products, LLC.
Charles Flora Consumer Products, LLC. is a manufacturer and distributor of licensed and branded health and beauty products for mass and specialty retail. The companys portfolio of brands includes Lavoris mouthwash, acquired in 2003. The companys capabilities include: formulation, design, graphics, production, sales and distribution. Lavoris is a registered Trademark of CFCP Lavoris, LLC, a wholly owned subsidiary of Charles Flora Consumer Products, LLC. For more information on Charles Flora, visit www.charlesflora.com.
If you would like to request additional information and/or artwork please contact Jessica Simon at (212) 689-6360 x226.
CONTACT: Adam Fenton/Brian Reinert
Clifford, Clifford The Big Red Dog and logos are trademarks of Norman Bridwell. All rights reserved.
© 2004 Charles Flora Consumer Products, LLC. All rights reserved.