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Bruce M Friedman, CEO
Charles Flora Consumer Products, LLC
Tel: (877) 500 CFCP x 84

James W Kim, Partner
Palisades Advisors, LLC
Tel: (212) 850 2535

FOR DISTRIBUTION – February 16, 2004

James W. Kim of Palisades Advisors, LLC joins Charles Flora Consumer Products, LLC, Advisory Board.

Los Angeles, February 16, 2004 – Charles Flora Consumer Products, LLC, a manufacturer and distributor of personal care health and beauty products, today announced that James W. Kim of New York based management advisory firm Palisades Advisors, LLC will be joining its Advisory Board. Palisades Advisors will assist Charles Flora in identifying acquisition opportunities of consumer products brands and licensing opportunities within the health & beauty sector.

“Palisades will serve to identify opportunities for Charles Flora and assist in structuring transactions. Palisades has enjoyed success in the consumer products arena and will bring experience, leadership and relationships to Charles Flora. Palisades will seek to identify acquisition targets that provide synergy to the company’s core strength” said Bruce M Friedman, CEO of Charles Flora Consumer Products, LLC. “The acquisition of Lavoris mouthwash is part of our core strategy of building a portfolio of well known brands that require a certain level of revival in distribution. Lavoris has a rich history and has been in the market place for more than 100 years. Our focus will be to leverage the brand’s good name and reputation and broaden the brand’s equity toward a wider demographic of consumers.”

“Palisades recognizes the power of brands and is proud to be associated with Lavoris and other brands from the Charles Flora family of products” says James W. Kim, Partner, Palisades Advisors, LLC. “We are already seeing numerous other brands that can be a perfect fit with CFC’s acquisition strategy.”

About Charles Flora Consumer Products, LLC.
Charles Flora Consumer Products, LLC. is a manufacturer and distributor of personal care products. The company is seeking to acquire brands that may no longer be the prime focus to their larger parent companies. The company is also actively seeking opportunities for JV/Licensing of brand names in the areas of entertainment, fashion and food to create lines of products in the health and beauty market segment. The company’s capabilities include formulation, design, graphics, production, sales and distribution. Lavoris is a registered Trademark of CFCP Lavoris, LLC, a wholly owned subsidiary of Charles Flora Consumer Products, LLC. Color Smash is a protected Trademark of Charles Flora Consumer Products, LLC. More information can be obtained on the company’s website at www.charlesflora.com.

About Palisades Advisors, LLC
Palisades Advisors, LLC (www.palisadesadvisors.com) is a New York based management advisory boutique specializing in middle market and growth companies. Palisades provides a variety of traditional and non-traditional solutions including financial advisory services, turnaround & restructuring and development of strategic relationships. Industries of focus include consumer products; distribution and outsourcing; financial services and Pacific Rim initiatives.

© 2004 Charles Flora Consumer Products, LLC. All rights reserved.