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FOR DISTRIBUTION – November 3, 2005

Charles Flora Consumer Products, LLC, Signs Broker Representation Agreement with Baker Sales & Marketing for Northeastern U.S.

Los Angeles, November 3, 2005 – Charles Flora Consumer Products, LLC, a manufacturer and distributor of personal care health and beauty products, today announced its appointment of Baker Sales & Marketing of Higham, MA, to represent its portfolio of brands in the Northeastern U.S. market.

“The appointment of Baker Sales & Marketing provides our brand portfolio with the right combination of market experience and customer touch. David Baker is an industry veteran that enjoys an excellent reputation in the Northeast. His team’s addition to the Charles Flora family will add tremendously to our growing penetration in this dynamic market,” said Steve Immel, President of Charles Flora Consumer Products, LLC.

“We are very excited to be working with Charles Flora, we believe that their products matched with our sales and marketing expertise will prove a winning combination for the Northeast. We are looking forward to presenting the Charles Flora family of brands to our rich account base,“ said David Baker, president of Baker Sales & Marketing.

About Charles Flora Consumer Products, LLC.
Charles Flora Consumer Products, LLC. are a manufacturer and distributor of licensed and branded health and beauty products for mass and specialty retail. The company’s portfolio of brands includes Lavoris® mouthwash, Lavoris® toothpaste, Lavoris® Kids oral care featuring Clifford the Big Red Dog™, Lassie™ pet care and Color Smash®. The company’s capabilities include: formulation, design, graphics, production, sales and distribution. Lavoris is a registered Trademark of CFCP Lavoris, LLC, a wholly owned subsidiary of Charles Flora Consumer Products, LLC. Color Smash is a registered Trademark of Charles Flora Consumer Products, LLC. Clifford the Big Red Dog is a licensed Trademark of Scholastic Entertainment. Lassie is a registered Trademark of Classic Media. For more information on Charles Flora, visit www.charlesflora.com.

About Baker Sales & Marketing
Baker Sales & Marketing, Inc. offers a total of 25 years selling experience with very well known consumer product marketing companies. Baker Sales & Marketing specializes in food and non-food categories including: Snacks, Candy, Cookies, Health & Beauty Care and General Merchandise. Baker Sales & Marketing works with food chains, drug chains, mass merchandisers and wholesale clubs in the New England market.

© 2005 Charles Flora Consumer Products, LLC. All rights reserved.